Case Study

Website Widget Lead Capture Success

How adding the GreenQuote widget to a company website generated qualified leads automatically.

Key Results

24/7
Lead Capture
60%
Pre-Qualified Leads
40%
More Website Conversions

The Challenge

A lawn care company had a professional website that attracted visitors, but most left without requesting a quote. The only option was a contact form that required manual follow-up, and many potential customers wanted instant pricing information.

Website visitors who didn't get immediate answers often contacted competitors who could provide faster responses. The company was losing qualified leads simply because they couldn't provide instant quotes.

Problems

  • • High website bounce rate
  • • No instant quote capability
  • • Manual follow-up required for all leads
  • • Lost leads to faster competitors
  • • No lead capture outside business hours
  • • Visitors wanted immediate pricing

Goals

  • • Capture leads 24/7 automatically
  • • Provide instant quote estimates
  • • Reduce bounce rate
  • • Pre-qualify leads before contact
  • • Improve website conversion rate
  • • Compete with instant-quote competitors

The Solution

The company added the GreenQuote widget to their website as an optional add-on to their GreenQuote Pro subscription. The widget allows website visitors to enter their address, see their lawn measured automatically, and receive an instant quote estimate.

All widget-generated quotes flow directly into the GreenQuote Pro dashboard, where the team can review, adjust if needed, and follow up with customers. The widget uses the same pricing formulas as the main platform, ensuring consistency.

How the Widget Works:

Visitor Enters Address

Step 1

Website visitor enters their property address into the widget.

Automatic Measurement

Step 2

Widget measures the lawn using the same map tools as GreenQuote Pro.

Instant Quote Estimate

Step 3

Visitor sees an instant quote based on the company's pricing formulas.

Lead Capture

Step 4

Visitor provides contact information to receive the detailed quote.

Dashboard Integration

Step 5

Lead appears in GreenQuote Pro dashboard for team follow-up.

The Results

After adding the widget, the company saw an immediate increase in website conversions. Visitors who previously left without contacting the company now receive instant quotes and become qualified leads automatically.

The widget captures leads 24/7, even outside business hours, and pre-qualifies them by showing pricing upfront. This means the sales team only follows up with leads who have already seen and accepted the pricing range.

Lead Generation

  • 24/7 automatic lead capture
  • 40% increase in website conversions
  • 60% of leads pre-qualified with pricing
  • Reduced bounce rate on service pages
  • Captured leads outside business hours

Business Impact

  • Compete with instant-quote competitors
  • Better lead quality (pricing-aware)
  • Faster sales cycle (pre-qualified)
  • Automated follow-up workflow
  • Consistent pricing across channels
"The GreenQuote widget transformed our website from a brochure into a lead generation machine. We're now capturing qualified leads 24/7, and because visitors see pricing upfront, they're already sold on the value when we follow up. It's been a game-changer for our business."
— Owner, Residential Lawn Care Company

About the Website Widget

The GreenQuote website widget is an optional add-on to GreenQuote Pro. It requires an active GreenQuote Pro subscription and uses your existing pricing formulas to generate instant quotes for website visitors.

All widget-generated leads flow directly into your GreenQuote Pro dashboard, where you can review, adjust, and follow up using the same tools you use for manual quotes.

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