Master square footage pricing to ensure every mowing job is accurately priced and profitable.
Lawn mowing pricing per square foot is a method where you charge based on the measurable lawn area rather than flat rates or hourly fees. This approach provides consistency, rewards efficiency, and ensures fair pricing across properties of different sizes. Most professional lawn care companies charge between $0.01 and $0.05 per square foot depending on their market, with adjustments for property complexity and service frequency.
Customers pay proportionally to lawn size. A 5,000 sq ft lawn costs less than a 10,000 sq ft lawn, which makes intuitive sense.
As you get faster at mowing, you earn more per hour without penalizing customers. Your profit increases with improved efficiency.
Easy to forecast revenue and capacity. You know exactly how much lawn area your crew can handle per day.
Add up all costs per hour of operation:
Example: $75/hour total operating cost
Track how many square feet you can mow per hour on typical properties. This varies by equipment and property type:
Example: 15,000 sq ft/hour with walk-behind
Divide hourly cost by mowing speed, then add your desired profit margin:
Base Rate: $75/hour ÷ 15,000 sq ft = $0.005/sq ft
Add 40% Profit: $0.005 × 1.40 = $0.007/sq ft
Round for Simplicity: $0.01/sq ft
This rate covers all costs and provides healthy profit margin. Adjust based on market conditions and property complexity.
Calculating per-square-foot rates is one thing. Measuring properties accurately and applying those rates consistently is what separates profitable companies from struggling ones. GreenQuote Pro provides the execution layer that makes square footage pricing work in real operations.
Use map-based measurement tools to calculate exact lawn square footage. No more pacing off properties or guessing dimensions. Get accurate measurements every time, ensuring your quotes are based on real data.
Set your per-square-foot rate once, including adjustments for property complexity. GreenQuote Pro applies your pricing logic automatically to every property, ensuring consistency across your entire team.
Create branded quotes that show customers the lawn size, your per-square-foot rate, and the total price. Transparency builds trust and justifies your pricing, leading to higher acceptance rates.
National averages range from $0.01 to $0.05 per square foot, but rates vary significantly by region, property complexity, and service frequency. Urban areas typically command higher rates ($0.03-$0.05) while rural areas may be lower ($0.01-$0.03). Your specific rate should cover all costs plus desired profit margin.
Measure lawns accurately, apply your per-square-foot rates consistently, and generate professional quotes that close more jobs.
Start 14-Day Free Trial